Amethyst has joined the campaign to take action and ‘Connect to Kindness’ in the communities of Ceredigion.

The five key messages are:

Kindness is for everyone – kindness is inclusive, it knows no barriers or discrimination and is for everyone
Kindness is good for you – medical research has proven that being kind and, receiving kindness has a positive physical effect on us.
Kindness connects us – it brings us together and helps us share
Kindness protects us – it has been proven that being kind and receiving kindness helps us to live longer, happier lives
Kindness is inspiring – When others are kind, we are more likely to be kind ourselves

Please find out more on the website